AT A GLANCE
CHART - The Christchurch Music Industry Trust is music industry representative body for contemporary popular music in Christchurch. With a dedicated manager and a Board made up of passionate local music advocates with extensive industry experience, CHART acts as a support and advice network for the Christchurch music industry. CHART hosts regular professional development events, live music showcases, seminars and workshops and manages www.christchurchmusic.org.nz - a web portal promoting the Christchurch music industry and showcasing the city’s vibrant music scene.
CHART 's beginnings started in late 2005 when a group of local music stalwarts and recent Christchurch returnees, armed with national and international experience in the music industry who combined forces to voluntarily help build the capability of the music community in Christchurch.
CHART was incorporated as a Charitable Trust in April 2006 and since then has been acting as a support and advisory network undertaking projects that are strategically focused on Infrastructure, Promotion, Live Performance, Training, Quality Product, Support Services and Technology aspects of the local music industry.
Since July 2006, www.christchurchmusic.org.nz gets regular visitors and requests from NZ and around the world.
We have collected the city’s artists, venues, studios, music schools, labels and much more in a comprehensive database, listed thousands of gigs, staged and supported a several successful music industry and live events. We list job opportunities and a self-help resource of links to all aspects of the music industry. We have been a national and international voice for Christchurch music and are excited about the future of the industry in this famous breeding ground of musical talent.
WHY ARE WE HERE?
In 2002 the Canterbury Development Corporation (CDC) began researching the Christchurch creative industries sector and in consultation with the music sector revealed significant growth opportunities and capability that had already resulted in Christchurch artists such as Scribe, Hayley Westenra, Bic Runga, Anika Moa, Julia Deans and bands such as The Feelers, Shapeshifter and Zed achieving success both nationally and internationally. Some of these Christchurch artists have created history: Scribe is the first NZ artist to ever go platinum in Australia and Hayley Westenra has had the fastest selling debut classical album ever in the UK. There are a number of music industry professionals living in Christchurch with significant international experience in addition to the artists and bands.
A number of gaps were identified however such as a lack of music industry infrastructure, suitable venues and support services especially when compared with other cities in New Zealand. Many believed a representative music body was needed to act as the face of Christchurch music, support the growth of the music industry and also secure closer relationships with music organisations and government agencies based in the North Island. The music industry is generally comprised of:
1. Composition of musical works, songwriters and music publishing
2. Promotion, management and agency related activities
3. Live performance and touring (usually the largest sub-sector in terms of numbers)
4. Recording & Production
5. Retail and distribution of recordings
6. Education and training
Realising the strengths and opportunities in the music industry in terms of economic, social and cultural value, in partnership with the music industry, the Christchurch Music Industry Trust was established to address the identified gaps and support the growth of the music industry of Christchurch. Being economically neutral, a charitable trust governed by experienced industry people was deemed to be the ideal vehicle for strengthening the Christchurch music community.
SUPPORTERS
CHART has some influential and keen supporters:
Brent Hansen – Patron of CHART
Brent was Christchurch born and raised before a career in journalism and the music industry took him to the Presidency of MTV Networks in Europe and Editor-in-Chief MTV Networks International. Brent’s acceptance of the Patronage is his endorsement of the value of the goals and objectives of the Trust.
Garry Moore – Former Mayor of Christchurch gave his endorsement to CHART as he sees the value to a city in actively supporting its creative musical talent.
Hayley Westenra – Christchurch born Multi-platinum selling International Artist
“Growing up in Christchurch really gave me a solid grounding as a performer and singer with the help of numerous opportunities to develop my art. It’s a city full of extremely talented individuals with so much potential – we just need to make sure we’re giving every one of them as much help and support as we can so they can make our city proud.”
Scribe – Christchurch born Multi-platinum selling International Artist
"An organization like CHART is going to make a big difference to the young musicians here in Christchurch. They don't have to go all the way to Auckland to find out how the industry works, ask for advice or get help - they can now do all that at home. It will be a massive help for musicians who just want to stay in Christchurch."
Cath Andersen – Chief Executive, New Zealand Music Commission
"It makes perfect sense that people who have worked successfully in the music industry in Christchurch are the ones offering advice to the city's musicians, managers, promoters and anyone else trying to start a career in music locally. CHART will be better equipped to do this than industry people from other major centres who know very little about the city's local scene. The function that CHART will perform is similar to what the NZMC (New Zealand Music Commission) undertakes in advising its artists to get out and do what they need to get done but come back and return those experiences to their own creative city".
Ross Herrick – Manager of the Dux-de-Lux, Christchurch’s longest running original music venue.
To quote Ross, “It would be my absolute pleasure to endorse CHART as I feel very strongly that Christchurch needs this sort of guiding force.”
Flip Grater – Developing local Artist/Maiden Records
“If a local industry is to develop then it needs practical assistance from grassroots to high end levels and in this I see CHART as essential towards this development.”
WHAT HAVE WE ACHIEVED SO FAR?
Since Feb 2007 we have hosted, co-hosted, sponsored or supported the following Gigs & Events:
2007
Feb 28 2007 - CHART 'Getting Your Music On iTunes' Seminar @ Winnie Bagoes
Apr 4 2007 - TV/Film Audio Production Seminar w/ Paul Feenstra (USA) @ Copthorne
May 2007 - Promoted locally NZ Music Month 2007
May 1 2007 - NZ Music Month National Launch in Christchurch @ The Dux
May 2 2007 - CHART Burning Questions 1on1 Music Industry Sessions w/ Enright House + Neil Robinson @ Al's Bar
May 4 2007 - CHART Electro/Dance Showcase w/ Pigout, Pinacoloda Soundsystem & Le Clique @ Double Happy
May 5 2007 - CHART 1st Annual ChCh DJ/Scratch Champs Showcase @ Winnie Bagoes
May 9 2007 - CHART New Media e-Marketing Enterprise Training Workshop w/ Jeff Fulton @ Physics Room
May 10 2007 - Intl Music Licensing Workshop with NZTE/Bob Hunka (USA) @ The Dux
May 15 2007 - CHART Acoustic Showcase w/ Brent Black & Friends @ The Civic
May 16 2007 - CHART Music Finance Workshop w/ Gavin Shepherd @ Physics Room
May 18 2007 - CHART Rock Showcase w/ Dukes, Mustard, Trillion Band & NRT@ The Dux
May 20 2007 - NZMC Exporting Music Seminar @ CPIT Jazz School
May 23 2007 - CHART Legal Contract Negotiation Workshop w/ Chris Cooper @ Physics Room
May 21 2007 - CHART Youth Music Forum @ ChCh Art Gallery
Aug 1 2007 - CHART Production Workshop with Shapeshifter @ Vision College
Sept 4 2007 - MMF Understanding Contracts Workshop @ The Dux
Sept 29 2007 - Sponsor and Judging of RDU Roundup 2007 Band Competition @ The Dux
Oct 24 2007 - MMF 'Before The Music Dies' Movie Screening @ MAINZ
Oct 28 2007 - Won Industry Champion Award at 2007 NZ Music Managers Awards
Nov 9 2007 - Southern PreAmp @ The Dux Lounge
Nov 10 2007 - ChCh Music Stage at Southern Amp Festival 2 @ AMI Stadium
2008
Feb 26 2008 - MMF Promotion Webinar
Mar 8 2008 - NZMC Warrant of Fitness 2008 Exporting Music Seminar @ CPIT Jazz School
Mar 25 - 4 Apr 2008 - Media Sponsor of NZ Intl Jazz & Blues Festival
Mar 26 2008 - Co-ordinated MMF Workshop w/ Minuit @ MAINZ
Apr 9 2008 - CHART Burning Questions 1on1 Music Industry Sessions w/ The O'Lovelys & Insurgents @ The Dux
May 2008 - Promoted locally NZ Music Month 2008
May 16 2008 - Sponsor of UCSA Battle Of The Bands @ Canterbury University
May 22 2008 - CHART 'Making Money From Your Music' NZMM Workshop w/ Gavin Shepherd @ CDC
May 22 2008 - MMF International Advice NZMM Seminar @ The Dux
May 23 2008 - CHARTFEST High School Day Out @ Christchurch Town Hall
May 23 2008 - CHARTFEST 2008 - NZ Music Month Showcase & Expo @ ChCh Town Hall
May 24 2008 - Tandem Studio Open Day
May 28 2008 - CHART 'Business Behind The Music' NZMM Workshop w/ Rebecca Caughey @ CDC
June 5 2008 - CHART Digital Audio Production Workshop w/ DJ Tom Cosm @ CPIT
July 4 2008 - Curtain Call: Repertory Theatre Fundraiser Gig @ Repertory Theatre
Nov 9 2008 - Southern Amp '08 Festival
CHART has focused on several music initiatives and support strategies:
1. PRODUCT DEVELOPMENT
How will CHART assist the music industry to develop quality product?
1. 1 Music Composition and Songwriting – The first step
Encourage creative excellence and innovation. Assist with understanding commercial radio and broadcast requirements. Encourage opportunities for creative collaborations.
Action Taken:
* July 2006 – Website and database established as first step in connecting the local music community.
* Feb 2007 – Articles and links on song-writing listed in websites FAQ’s section.
* Dec 2007 – Phase II of website live allowing musicians to login and respond online.
* 2006-2008 - Support of regular APRA|AMCOS members Christchurch seminars.
1.2. Recording Production – Recording, Mixing, Mastering, Formats
Identify and publicise appropriate recording facilities, producers and engineers. Ensure musicians are familiar with best practice and requirements for successful recording. Encouraging professionalism in the recording industry and supporting skilled people.
Action Taken:
* Aug 2006 – Comprehensive list of studios/producers/engineers published online in CHART Directory.
* April 2007 – Tuning In To Hollywood Workshop w/ audio production guru Paul Feenstra.
* May 2008 - Studio's presence at CHARTFEST 2008 Expo
* May 2008 - Co-ordinated a Studio Open Day at Tandem Voicebooth
1.3. Technology & Promotion – Commercialising Music
Ensure artists are familiar with best practice and media requirements for promotion (i.e. Bio, Music Videos, Press kits, Photo’s, Websites). Assist with understanding of online promotional media applications (e.g. Websites, blog’s,
webcasting, etc). Increase collaboration between music and technology companies to create new business opportunities.
Action Taken:
* 2006 – Media expert Lorraine Barry held a seminar in conjunction with MMF on bio’s, press releases, formats, protocols.
* May 2007 – Manager gave a CDC Enterprise Training workshop on online promotion for NZ Music Month.
* 2008 - Media training/promotion seminar
2. INFRASTRUCTURE DEVELOPMENT
How will CHART assist with developing the necessary infrastructure?
2.1. Strong Network
Provide opportunities for those involved in the wider music industry to network together and share best practice.
Actions Taken:
* April 2006 -Website Phase I: Domains purchased and commissioned Trigger Industries to design and build website.
* Oct 2006 – Website Phase II: Music Services Directory scoping and build (with funding from Creative Communities).
* Oct 2006 – Manager appointed regional co-ordinator for the NZ Music Managers Forum.
* Oct 2007 – Award : CHART won ‘Industry Champion’ award at the 2007 MMF Awards in Auckland.
* Nov 2007 – Website Phase III: Design & Build undertaken by Deflux to incorporate a community portal (artist login, increased searchability, fresh look, incorp Web 2.0)
* May 2008 - Gathered the ChCh Music Community together for CHARTFEST 2008 in ChCh Town Hall.
2.2. Recording Capability
Undertake studio capability study and publish finding in a web directory for the benefit of local artists.
Action Taken:
* May 2006 - Venue capability study undertaken and published online in the Studios Section of The CHART Directory.
* May 2007 – CHART manager joined MAINZ Advisory Board.
* Aug 2007 – Production workshop with Shapeshifter held at Vision College (sold-out).
* Nov 2007 – Helped publicise Home Recording ProTools Clinic w/ Rockshop & digidesign.
* May 2008 - Co-ordinated a Studio Open Day at Tandem Voicebooth Studio.
* June 2008 - Co-ordinated an Ableton Live electronic music production workshop with Tom Cosm.
2.3. Venue Development
Identify Venue capabilities and availability for local performances and to attract touring bands/artists.
Action Taken:
* May 2006 - Venue capability study undertaken and published online in the Venues Section of The Chart Directory.
* Oct 2006 – Support and promotion of Al’s Bar as a new 350+ capacity live music venue.
* 2007 – Co-ordinated regular venue managers meetings to share knowledge and contacts.
* Nov 2007 - Support and promotion of SOL Square as a new live music destination – Yellow Cross, Fat Eddies, Cartel.
* Feb 2008 - Support and promotion of Granite Bar and Level One as new live music venues.
* May 2008 - Guidance on opening Lake Hood as new Ashburton venue.
* May 2008 - Support and promotion of Otautahi Social Centre as a new live music venue.
* July 2008 - Support and promotion of The Repertory Theatre Re-Stage Fundraiser.
2.4. Education & Training
Create an environment that is accepting and supportive of the music industry as a viable career option. Provide opportunities to develop the capability of those in the music industry. Inform those desiring a career in the music industry of what educational opportunities are available in Christchurch. Ensure that those in the music industry act in a professional manner at all times. Develop partnerships with national music industry organisations.
Action Taken:
* June 2006 – All secondary schools and tertiary music educational institutes included Chart database.
* Oct 2006 – Scoping of all music related courses in ChCh and published in Chart online Directory.
* May 2007 – Schools Workshops (x4 – Hornby, Aranui, Riccarton, Unlimited Paenga) w/ Flip Grater for NZ Music Month.
* May 2007 – Youth Forum for NZ Music Month at ChCh Art Gallery Auditorium.
* May 2007 – Co-ordinated a CDC Music Accounting enterprise workshop for NZMM.
* Aug 2007 – All Ages seminar held at Vision College (sold out at $15 per person).
* Dec 2007 – Developing a ‘How Do I’ self-help section in the CHART website.
* 2007-2008 - CHART Manager nominated as Music Managers Forum ChCh Co-ordinator.
* May 2008 - Tertiary Music Providers Expo at CHARTFEST in ChCh Town Hall.
2.5. Skill Shortages & Service Delivery
Skill shortages are identified and reduced in partnership with the education and private/public sectors. Gaps in service delivery are identified and support services engaged to address the needs identified e.g. Management,
Entertainment law, Accounting.
Actions Taken:
* Nov 2006 - Started listing local music and related work and musician opportunities in the CHART website.
* May 2007 – Manager joined MAINZ Advisory Board to lobby for dedicated management course in ChCh.
* Nov 2007 – New CHART website launched featuring expanded job opportunities.
2.6. Audience Development
Increased participation in original live music scene by the Christchurch public. Tourism enabler – enriching the entertainment experience of the domestic and international visitor.
Actions Taken:
* June 2006 – Streamed and promoted TheBigCity.co.nz gig guide to promote live music to public.
* June 2006 – Contacted Central City initiative to make them aware of our goals.
* Oct 2006 – Published comprehensive venues directory with full details of venue capability and services.
* June 2007 – Worked with intl promoter of the Guns’N’Roses show on a Ticketek pre-offer promotion.
* Nov 2007 – Worked with promoter of Southern Amp to publicise ChCh Stage at the festival.
* Nov 2007 – Incorporated Jagg live music listings into CHART Gigs section on website and promoting it to the ChCh music community to make it the most comprehensive gig guide in ChhCh.
3. OPPORTUNITY DEVELOPMENT
How will CHART assist with commercial opportunities?
3.1. Investment
Advise of appropriate available funding streams and work with Creative NZ, NZ on Air and other local and national funding organizations to assist with the funding application process
Actions Taken:
* Oct 2007 – Listed funding links and search engines for musicians funding in the FAQ’s section of Chart website.
* May 2007 – Creative NZ invited to Burning Questions II to meet and answer local musicians funding questions.
* May 2007 – Supported NZMC ‘Exporting Music’ Seminar on getting NZ music overseas.
* May 2007 – Co-ordinated Workshop with NZTE and US Licensing expert Bob Hunka to present local artists with music suited to TV/Film/Gaming.
* Nov 2007 – Hosted funding agencies and industry tastemakers at Southern Amp to help engagement & profile of Christchurch artists.
* Nov 2007 – Expanded funding and deadline calendar in Links section of website.
* April 2008 - Hosting funders (NZonAir, CCC, CNZ) at Burning Questions - 1on1 music industry sessions.
3.2. Marketing, Promotion, Branding & Identity
Provide local community with opportunities to diversify into new markets, distribution channels and partnerships. Identify and publicise new opportunities. Develop strategic national and international partnerships.
Actions Taken:
* Feb 2006 – NZ Music Commission Manager Cath Andersen nominated as a founding trustee to help Chart foster national and international links.
* July 2006 – Website established with several links on promotion and a specific 10 steps document.
* Oct 2006 – Manager attended Music Managers AGM.
* May 2007 – Manager presented NZMM Workshop New Media/Music e-Marketing.
* Dec 2007 – Developing a ‘How Do I’ section on the website.
* March 2008 - Working with Canterbury Tourism to get links to live music.
3.3. Physical/Digital Sales & Distribution
Identify and inform of all formats and physical and online music distribution channels available.
Action Taken
* Feb 2006 – Hosted ‘Getting Your Music On iTunes’ Seminar focusing on Online Music Distribution.
* May 2007 – Manager gave a CDC Enterprise Training workshop on online distribution for NZ Music Month.
* 2007-2008 - Advising on aggregation and online distribution options to local bands.
3.4. Publishing
Educate and inform community of music publishing opportunities and pursue opportunities to act as a local channel or mediator between artists and publishers.
Action Taken:
* April 2007 – Tuning In To Hollywood Workshop w/ audio production guru Paul Feenstra
* May 2007 – Native Tongue & Mushroom Publishing attended Burning Questions II to meet and answer local musicians questions.
* May 2007 – Co-ordinated Workshop with NZTE and US Licensing expert Bob Hunka to present local artists with music suited to TV/Film/Gaming.
* 2007 - Flip Grater, Matt Barus (Dukes), Raggamuffin Children and Ariana Tikao signed deals with Native Tongue Music Publishing.
* April 2008 - Hosting publishers (Native Tongue, Mushroom) at Burning Questions - 1on1 music industry sessions.
3.5. Live Performance
Increase opportunities to live events for artists, venue managers and promoters.
Action Taken:
* July 2006 – Website launched featuring a monthly newsletter featuring prominent artists and live music schedule for the upcoming month via TheBigCity.co.nz and since Nov07 Jagg.co.nz.
* May 2007 – Promoted 4 live music showcases (rock, hiphop, dance, acoustic) for NZ Music Month.
* Sept 2007 – Sponsored RDU98.5FM Roundup Band Competition.
* Dec 2007 – Planned poster page on Chart website and opportunities for advertising for promoters.
* 2007-08 – Regular requests for touring acts support recommendations.
Please let us know if there are any projects or initiatives you'd like CHART to be involved in.
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Media Zone - Links to media coverage of CHART
Girl Band Wins Showcase Of Teen Music - The Press (24 May 08)
CHART For The Future - The Press (23 May 08)
Southern Amp 2: Listen To The Amp & Forget The Damp - Press.co.nz (Nov 2007)
Southern Amp 2: Neil Cox Interview - Bigpod.co.nz (Nov 2007)
CHART Wins MMF Industry Champion Award 2007 - NZ Musician Magazine (Oct 2007)
Get Yer Motor Running: The NZMC Warrant Of Fitness Seminars - NZ Musician Magazine (Dec 2006)
The Great Garden City Music Drain - Tearaway Magazine (Aug 2006)
CHART Aims To Assist Christchurch Artists - NZ Musician Magazine (June 2006)
Email us if you'd like a pdf or jpg of the CHART flyer or poster.
((CHART)) - Copyright 2008 :: info@christchurchmusic.org.nz
