Music Marketing Basics

UC Opportunity Evening Session with Jeff Fulton
Tuesday 24th Mar 2009, 7.30pm - 9.30pm, $15

How can you get maximum advantageous exposure for your music?

In this taster evening course, Jeff Fulton explores ways of successfully marketing your musical efforts to achieve maximum profile and business opportunities, including tips on MySpace and effective online promotion.

Topics Covered:
* Planning your approach and finding your target market
* Presskits - quality recordings, bio, profile and photo's
* Managing your fanbase
* Websites and networking

"You might not want to play on MySpace but you have to play the web game" Danah Boyd.

Myspace maybe not everyone's cup of tea, its backend can be awkward
but its still a music industry standard and you can use it your
advantage. Jeff Fulton discusses what to and what not to do.

Jeff Fulton is a passionate advocate of the New Zealand music industry. As the Canterbury co-ordinator of the NZ Music Manager’s Forum, a music business advisor, and Manager of ChCh music rep body CHART, he brings a working perspective on the domestic and international music industry. Jeff has worked for the NZ Music Commission and Neil Finn's Auckland office where he acquired first hand domestic and international experience in recording, artist management, finance, publishing, touring, video production, marketing and media liaison. Jeff also teaches music industry studies at MAINZ and guest lectures at schools, CPIT and the University Of Canterbury. www.christchurchmusic.org.nz

About UCO
UC Opportunity prides itself on offering innovative learning opportunities for people from all walks of life and cultural backgrounds. With over 700 courses, workshops and conferences every year we provide you with the opportunity to develop your intellectual and cultural interests and to achieve your specific learning goals.

Book Your Place
Phone UC Opportunity on (03) 364 2470 or uco@canterbury.ac.nz

www.uco.canterbury.ac.nz